With Rory’s extensive career in fashion and editorials, May is a favourite time for Rory lending an opportunity to cast a keen eye over the offerings at Australian Fashion Week. It’s not just about the couture —it's also a showcase for innovative and trendsetting hairstyles that complement the latest fashion designs. This year, hair is elevated with a range of looks that reflect creativity, individuality, and a celebration of natural beauty.
Marie Claire Fashion Editor Jordan Boorman
Haircut By Rory Rice, Eyre by Rory Rice
The Return of Effortless Waves
One standout trend at Australian Fashion Week is the resurgence of effortless, beach-inspired waves. Models walk the runways with tousled, textured hair that exuded a laid-back yet chic vibe. This style, A favourite of Rory’s, perfectly encapsulates Australian beach culture and carefree attitude, making it a hit on and off the catwalk.
Bold Colours and Unexpected Hues
Hair colour makes a bold statement this year, with models showcasing a spectrum of unexpected hues. From vibrant pastels to daring neons, colour experimentation is celebrated, adding a playful and daring element to the fashion shows. This trend highlighted a shift towards self-expression and breaking traditional beauty norms.
Elevated Minimalism
For those who prefer a more understated look, sleek and minimalist hairstyles were also prominent. Clean middle parts, low ponytails, and polished buns provided a sophisticated contrast to the eclectic fashion designs. This emphasis on simplicity highlighted the idea that sometimes less is more when it comes to achieving a timeless and elegant look that is effortlessly achieved with tools such as a boar hair bristle brush.
Embracing Natural Texture
Another key theme was the celebration of natural hair textures. Many models proudly displayed their curls, coils, and waves, embracing their unique hair textures with confidence. This embrace of natural beauty underscored a broader movement towards inclusivity and diversity within the fashion industry.
Sustainable Hair Practices
In line with the growing emphasis on sustainability in fashion, there is a notable focus on eco-friendly hair products and practices. Many designers and hairstylists opt for organic, cruelty-free products and embrace techniques that minimise environmental impact. This commitment to sustainability reflects a broader shift towards conscious consumerism in the fashion industry, which aligns with Rory’s brand goals and ethos.
Overall, hair at Australian Fashion Week 2024 is a canvas for creativity and self-expression. From embracing natural beauty to pushing boundaries with colour, the hairstyles on display celebrate diversity and individuality. Whether you prefer effortless waves or bold experimentation, this year's runway looks offer something for everyone, inspiring us to explore new ways to express ourselves through hair.