Sustainable Hair Lifestyle doesn't have to cost the Earth

As an environmentally conscious individual, Rory wanted to ensure his all-natural hair care product line reached his clients in vessels that were as good for the environment as they were for their hair. His holistic approach has ensured that the sale and distribution of his line are plastic-free wherever possible. He has carefully planned to use recycled cardboard packing boxes, paper-based packing wrap, biodegradable packing tape, and repurposed manufacturer packaging.


Learning that only 12% of the 12.5 megatonnes of plastic consumed in Australia yearly is recycled, compared to 90% of aluminium, inspired him to make his line’s bottles and jars from infinitely recyclable aluminium. He produces 250 ml and 1L refills for his 250 ml shampoo and 250 ml conditioner so that the original vessels can be recycled, and the pump can be transferred and reused repeatedly. The product bottles, refill bottles, and caps can then ultimately be fully recycled at the end of their life.

Rory’s commitment to sustainability extends beyond packaging. He sources ingredients from ethical suppliers who use sustainable farming practices, ensuring that his products are as kind to the planet as they are to hair. His other products, including his Mulberry Silk Pillowcases and Boar Hair Bristle Brush, are designed for longevity, ensuring they stay out of landfill and in your homes for years to come. His signature scented candle is housed in a beautiful marble-lidded vessel with a plethora of uses available post-burn.

Rory is dedicated to reducing plastic waste in the hair care industry by advocating for reusable and recyclable materials. He partners with other eco-friendly businesses to promote sustainable practices and participates in environmental initiatives aimed at reducing plastic pollution. Rory sees earth-responsible trading as a crucial aspect of his business and recognises it is constantly evolving. He is always looking for opportunities for his brand to become even more sustainable.

Through continuous innovation and a strong commitment to environmental stewardship, Rory aims to lead by example in the hair care industry. By prioritising sustainability in every aspect of his business, he hopes to inspire others to reduce their plastic footprint and contribute to a healthier planet.